- Respond to comments and feedback
- Maintain regular updates
- Don't preach - give us opinion but let us think about it
- Address negative PR
- Entertain us!
Granted, there was a certain cheekiness and provocation in this tweet but it was also playful and genuinely hoping for a response. I took the time to communicate with Downing Street so surely they would want to respond to create a positive impression? Wrong. 2 days later and still nothing.